Testimonials
Augustine Mwanje is a consultant and entrepreneur. He helps entrepreneurs and business owners achieve their full potential and get the most out of their businesses as quickly and efficiently as possible so they can work less and earn more. Over 500 entrepreneurs in 35 industries from start-ups to well-established businesses have relied on his expertise as a consultant and coach to help them grow and prosper.
Here’s what others have to say…
A man who lives what he preaches…
“Very few people have the insight and application of business knowledge like Augustine. A man who lives what he preaches. Top notch trainer and consultant.”
Sudesh Kaka – Head of Design & Innovation @ SUDESH INTL CONSULT
The experience has been very enlightening…
“First and foremost I would like to thank you for all the time and effort you put into our training for the past 6 weeks.
The experience has been very enlightening. I learnt a number of things that I believe will be helpful for my personal business and family business.
What was very unique with this training is that fact that it takes us right from the point of coming up with a business idea (is there demand or market for your product?), up to actually running the business.
The innate focus on aspects such as marketing, operations and finances gave me an insight on things many of us normally get wrong in business.
I would also like to mention that the fact that you would give personal examples was a good touch. It brings the principles that you’re teaching closer to home and easy to imagine implementing it in our businesses.”
Janice Celine Nantumbwe – Entrepreneur
An extraordinary opportunity to rub shoulders with the best…
“Working with Augustine on our project was an extraordinary opportunity to rub shoulders with the best. We found the combination of his grasp on both theoretical business concepts and real-life business modelling experience ‘near unparalleled’.
His knowledge and experience were commendable and we appreciate his willingness to share but even more profound was his delivery of the material in a cordial and relatable form. Thank You Augustine, onward and upward.”
Allan Ananrua – Co-founder, The Solace Foundation
Thank you for the guidance and wisdom…
“The templates were of great help because using these templates one can test the scalability, practicability of a business idea and know whether it’s viable or not.
I also learnt a lot and greatly appreciated the real time examples you shared. It’s my humble prayer that in future you consider writing a business book on the same. The impact would be astronomical. Thank you for the guidance and wisdom.”
Eddie Kabali – Advocate
Briefly, the lessons were wide-ranging and truly encompassing…
“How grateful I am to you for your guidance cannot be exaggerated. The lessons you shared were invaluable to me and it is my belief that their application shall leave me in a better place as an entrepreneur and an innovator.
A number of things stood out for me but key among those was the imperative need to understand one’s business’ operations, finance and marketing.
Knowing what to look out for in developing and assessing a business idea makes the process much easier. Indeed, the chequebook and marketing are always going to be something central to my working.
Most importantly, I am better able to assess the distinction between real limits in business and those drummed up by our subconscious minds. Briefly, the lessons were wide-ranging and truly encompassing.”
Joel Roy Mucunguzi – Lawyer, Innovator and Entrepreneur
I learnt how to start a consultancy business…
“By working with Augustine, I learnt how to start a consultancy business… How to identify the needs of the client and provide solutions, how to sell myself, and talk about my competences in order to rouse a desire in a customer to buy my services.
I also learnt how to identify a serious customer and how to conduct myself… (I should tell to sell), and how to price my services by asking probing questions in order to know the volume of work.
Because of our engagement I have been able to get an opportunity to make a presentation to an audience of 40 potential customers.
I now have acquired my own clients. Our engagement helped me understand my value and also identify the needs of the market. I am very grateful.”
Elizabeth Mbabazi – Tax Consultant
What I have learnt from you is the power of placing value in your craft…
“What I have learnt from you is the power of placing value in your craft. If you think highly of your products or service, it not only determines your delivery but the price you attach to it, and to be cautious about divesting part of the business merely to try and grow it.
One of the things that stuck with me is what you said… that if I can’t put a value to how much I would be willing to sell my business…then I should not be in a hurry to give out shares.”
Dorah Egunyu – Founder/CEO, The Sheahouse
I believe it will give me a good footing today and tomorrow…
“I appreciate the time you took to impart knowledge unto us, it was my first time getting an opportunity to attend a business training and I believe it will give me a good footing today and tomorrow.
What I learnt and experiences shared will enable me make better decisions in the search for a better life. It enabled me to know whether I can be a good entrepreneur and if I ever wanted to venture, what decisions I should consider.
I look forward to working with you and seeking ideas, help from you in the future. Thank you once again.”
Ronald Osangir – Entrepreneur
Very simplified and well articulated…
“Yes it was great being in your class Augustine. I was renewed and started thinking about business much more seriously than ever before especially that why people fail in business became very clear and exposed to me.
The 6 weeks were quick with many things but most importantly very simplified and well articulated. I liked the style of teaching where everyone’s effort to answer a question right, off the mark or even wrong is received well. That was so professional and unusual in this society.
I learnt how it’s possible to succeed in business and why everyone should consider some kind of business but from an informed point most importantly.
Planning! Good planning! And documented planning is very critical instead of having all about the business in the head. I really learnt so much and changed so much and looking forward to unleashing myself in a new way.
I also liked the fact that you were very knowledgeable and up to date with relevant info which made the class a wonderful place to be. Will surely interact more and more.”
Allan Bulamu – Co-founder, I-Resolve Initiative Program (IRIP)
I am now a new born businessman…
“I am now a new born businessman thanks to you Augustine; your teaching has changed me completely. All topics where very important but my favourite lessons where those around customer journey, customer persona and value proposition “I see money there…”
Denis Ssekito – Founder, Tax Care
Everything that you shared with us was very good and helpful for us…
“Everything that you shared with us was very good and helpful for us. I felt it was quite what we needed as Afriflix, especially the various strategies you taught us with the one on ones.
We have applied the principles in another venture, which is already showing positive results as we have managed to make some sales.”
Tusabe Timothy Phillip – Partner, PEARLKLOUD
I wish you knew how Aroma Honey Toffee has grown…
“I wish you knew how Aroma Honey Toffee has grown – I can hardly believe it myself. The most important things I learnt from your sessions were:
1. Dealing with competition – you told me that Aroma Honey Toffee was a unique product and should not be compared with the other conventional sugar sweets on the market and you advised that, as such, its packaging and selling approach should be different and this will maintain the value, quality and class associated with it by customers and potential customers.
2. The key aspect that people mainly buy products because of their emotions and not necessarily logic and this has been very useful for me in designing packages and revising our product tagline with our new partners in Kenya and Rwanda and our tagline now… Indulge yourself in healthy sweetness…
Thanks for lessons – we are still crawling – we shall walk and we shall fly.”
Dr. Sarah Mubiru (PHD) – Founder/CEO Aroma Honey Toffees
It has been a pleasure to have had you guide me on my entrepreneurial journey…
“Augustine, it has been a pleasure to have had you guide me on my entrepreneurial journey. I once contemplated offering my much-needed services for free and you helped me understand why that would not be a wise move to make.
You helped me realize how to strategically position myself as an entrepreneur and know the value of my business and the services I offer.
In our last meeting, at the opportune time, while in a dilemma on partnerships and betrayal in business, your invaluable insights once again played a part in making my decision, enabling me to look at the challenge as an opportunity to deliver my services differently than my competitors. I appreciate and celebrate you greatly.”
Valentine Masicha – Executive Director, MindSet
For business to have high impact, the entrepreneur needs to find their Sweet Spot…
“Lessons from you:
- SWEET SPOT – For business to have high impact, the entrepreneur needs to find their Sweet Spot. This is the intersection between the one’s: -Ability -Passion -Profit venture. Majority of entrepreneurs start businesses with either 1 or 2 but not all 3. Hence the struggle to get the business to last beyond their first year.
- NAME YOUR PRICE – In the service business, many clients are not willing to pay for the value you bring to the table simply because what you are offering is intangible. You warned us to stick to the price we are worth and the right clients will stick around us.”
Stella Kivila – Pharmacist, Business Development Consultant &Trainer, Mentor & Team Leader at Girls4Girls
You should always have a plan for money…
“Augustine, what I learnt from you is making it simple and relatable, but what I took was to give yourself a salary and you should always plan for money or else it will come with a plan of itself. I really appreciate you also.”
Freweini Beyene – Co-founder & Software Developer @ JusticeBot
Working with you helped me put things within my business in perspective…
“Working with you helped me put things within my business in perspective.
You taught me not to be afraid of the things I was not at expert at and encouraged me to patiently and thoughtfully think my processes through.
I am still working through the exercises you gave me and they come in handy when creating a working document that is a business plan.
The most important thing I learned was when at the very beginning you asked me to think of my perfect day in 10 years time, assuming all my plans had gone right and then working towards that.
Today, I try to make my choices in an effort to achieve that goal.
You taught me the importance of a life and business roadmap as well as a destination so I can know where I am going without forgetting how far I have come.
Thank you for untangling my thoughts and helping me figure out which direction I want to go.”
Catherine Sekitoleko – Founder/CEO, Obuntu Bwa Casalina (Tasty Snacks)
I am proud to have been his student…
“Augustine taught me 3 very important lessons:
1. The importance of effective managerial planning (financially) for a young business.
2. Putting that managerial financial planning into a reality, i.e., working with your ‘business’s numbers’ and using them to project the future of your business’s success.
3. The difference between being realistic and dreaming big in business, and how to make BOTH work for you.
Augustine also taught me about the importance of perseverance and how to remain authentic in a society that can otherwise praise ‘idea borrowing/repetition’.
I am proud to have been his student, and I have no doubt that whoever else he teaches will have a teacher FOR LIFE.”
Ruth Kabonero – Founder/ Managing Director, House of Yakobo & Noel
Your training was a very key confidence booster…
“Over the six weeks that you were so kind as to instruct us, I was honoured to learn a number of things. Briefly, the features of a business any entrepreneur must have in mind; Operations, Finance and Marketing.
An understanding of those features lays a great foundation to figuring out the viability of an idea. Your training was also a very key confidence booster.
I was especially impressed by your emphasis about the difference between real limits in business and those ones drummed up by our minds. In short, your training was invaluable in innumerable ways. Many thanks.”
Joel Roy Mucunguzi – Lawyer, Innovator and Entrepreneur
I have been encouraged to see that I can do what I love and earn an income from it…
“Working with you has given me a broader perspective on life. Typically society demands that we follow the path that has been well trodden through employment and taking advantage of what is right in front of you.
Through engaging with you I have been opened to the opportunity that arises when you know what you want and go for it with no reservations.
I have been encouraged to see that I can do what I love and earn an income from it, while maintaining a healthy balance on other spheres of my life. I have been inspired to live my best life and not merely exist. Thank you.”
Charlotte Epiaka – CEO/Founder, The Chinese Mandarin Experience
My businesses are where they are today because you set a standard, kept it and encouraged us to do the same…
“One of the things that I have learned from you is the confidence to name your price because of the value you know you can offer. When you are certain that your service is excellent, do not sell yourself short – this you always emphasized.
Let them give you a chance to prove yourself or get their money back. This has taught me to strive for excellence in my services and sell what I am confidently able to offer to the best of my abilities at my price.
Another lesson I learned from you was the need to always be up to date with the latest information, ideas, statistics, market research and much more. Anything at your finger tips to make you stand out in the crowd, to be on top of your game.
I have learned to follow my dreams, be daring, confident and these dreams of mine are where they are today because I have your voice in the background to guide and lead and correct where necessary and I still picture your amazing level of confidence as you taught, encouraged and cheered us on.
My businesses are where they are today because you set a standard, kept it and encouraged us to do the same. I do want to truly thank you Augustine for giving your very best and not allowing us to settle for less.”
Karen Bahizi – MD, The Baker’s Table
Once you choose to take on entrepreneurship, that ‘safe’ approach to life, MUST change…
“Here’s what I learnt from you. Business Success = Taking Risks Too many of us go through life playing safe, akin to poker players who play their cards too close to their chests… And that’s ok.
However, once you choose to take on entrepreneurship, that ‘safe’ approach to life, MUST change. Risk becomes your new ‘normal’ – the currency that runs successful businesses. All you need to learn is the ‘How’ – How to take on well calculated risks!”
Malaa Kivila Odera – CEO & Founder, Slymax Consult